Marketing Strategy

Q&A Monday- Ask Annette Anything… How does using controversial language affect a personal brand on social media?

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Q: How does using controversial language affect a personal brand on social media? Today we talk about the importance of ‘personality’ behind the brand. Today’s question can be read below: Hello Annette, It’s always great to watch your sessions and as always, I love the energy. It’s guaranteed to pick me up every single time! …

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Q&A Monday- Ask Annette Anything… Why does Facebook Ad Retargeting Work?

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Today I answer a question about helping you get more bang for buck when you are marketing on Facebook and Instagram.   We first take a look back at what worked in ‘old school marketing, then fast track to the psychology of why people buy and why retargeting works. You can watch the video of …

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Q&A Monday- Ask Annette Anything… How to best market my itunes app?

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Podcast: Play in new window | Download (Duration: 13:48 — 22.1MB)

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Hello fellow Annette! I have created a beautiful mindfulness app that focuses on relationships. It’s called “Take Two – Two minutes to a better relationship. I would love to know how to best market this app. Here’s a link to the website and app store if you’d like to take a look. Thanks for your wonderful energy and help. …

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